Advertising Policy

1) Overview

AloMatches is an independent, informational football hub. To keep the service free and fast, we rely on privacy-aware analytics and limited monetization through advertising and occasional affiliate links. We do not host or distribute pirated streams and we respect intellectual property.

2) Ad Partners

• Google AdSense / Google Ads: We use Google to serve ads that may be contextual or personalized based on your consent and settings.
• Direct campaigns / networks: From time to time we may work with reputable ad networks or direct advertisers. All ads must comply with our content standards.

Transparency: when applicable, our ads.txt (and app-ads.txt for apps) help verify authorized sellers.

3) Ad Formats We May Use

• Display units: standard IAB sizes (e.g., leaderboard, rectangle) placed in non-intrusive positions.
• In-article / in-feed: integrated within content lists with clear labeling as “Ad”.
• Auto ads / anchor: if enabled, Google may optimize placements while following our page-level limits.
• Video / audio companions: if present, they remain clearly separated from editorial UI.

We do not allow deceptive, malicious, or auto-downloading creatives. Pop-unders, heavy interstitial gates, and forced redirects are blocked to the best of our ability.

4) Ad Placement Standards

• Ads are clearly distinguishable from content and controls (e.g., play buttons, navigation).
• We avoid placements that cause accidental clicks or interfere with core actions.
• No ad is placed in a way that misleads users to interact with it as if it were editorial content.
• We keep a reasonable distance from interactive controls and avoid layout shifts that push users toward ads.
• We do not encourage clicks, nor do we ask users to support us by clicking ads.

5) Invalid Traffic & Enforcement

We prohibit any attempt to inflate impressions or clicks (e.g., bots, click-rings, incentivized behavior). We monitor logs, cap refresh, and comply with network policies. Violations may trigger removal of ads or further action.

6) Personalization & Consent

Where required (e.g., EEA/UK), we request your consent for personalized ads and for storing/reading cookies or IDs. You can change your preferences anytime via our Cookie Policy page or the consent manager.

7) Cookies, Measurement & Third-Parties

• Ads and analytics may use cookies or local storage to measure performance, prevent fraud, and cap frequency.
• If analytics are enabled in the future, this page will specify provider and settings (e.g., IP anonymization, retention).
• See our Privacy Policy for full details and vendor list.

8) Children’s Experience

AloMatches is not directed to children under 13. We do not knowingly collect personal data from children. If you believe a child has provided personal information, please contact us so we can delete it promptly.

9) Affiliate Disclosure

Some outbound links may be affiliate links. If you click and purchase, we may receive a small commission at no additional cost to you. Editorial decisions remain independent and are not influenced by advertisers or affiliates.

10) Sponsored Content & Labeling

• Sponsored articles (if any) are clearly labeled as “Sponsored” or “Promotion”.
• Native ad widgets are marked as “Ad” and kept visually distinct from editorial modules.
• No pay-to-play rankings: if a list is sponsored, it will be disclosed.

11) Regional Rights (EEA/UK/California)

• EEA/UK: Consent required for personalized ads and certain cookies. You can withdraw consent at any time.
• California (CCPA/CPRA): You may opt-out of “sale/sharing” of personal information where applicable. See our Privacy Policy.

12) Report an Ad or Policy Concern

If you encounter an inappropriate ad (e.g., malware, misleading, offensive), please report it with a screenshot and the page URL via our Contact page. We review every report and will take action with our partners if needed.

13) Changes to this Policy

We may update this page to reflect product or legal changes. The “Last updated” date at the top shows the most recent revision.

14) Definitions (Plain Language)

Personalized ads

Ads based on your activity or inferred interests, shown with your consent where required.

Non-personalized ads

Ads based on context (page content, language, location at a coarse level), not your profile.

Invalid traffic

Any clicks/impressions not resulting from genuine user interest (e.g., bots, incentivized clicks).