Media Kit — Advertise on AloMatches
Last updated: September 20, 2025
Partner with AloMatches, a fast, accessible football hub focusing on fixtures, match pages, curated highlights, and smart guides for fans. We prioritize performance, user experience, and brand safety.
Performance-first
Brand-safe
Google-friendly
AdSense / GAM EN / AR ads.txt enabled
Audience & Reach
Scale
- Monthly uniques: 480K – 520K
- Sessions: 880K – 1.1M
- Pageviews: 2.1M – 2.6M
Geos & Languages
- Top regions: MENA (60%), Europe (25%), North America (10%), Other (5%)
- Languages: Arabic (~60%), English (~35%), Other (~5%)
Demographics
- M 18–34 (primary)
- M 35–44
- F 18–34 (growing)
Devices & Interests
- Devices: Mobile 78%, Desktop 18%, Tablet 4%
- Interests: Football, highlights, live scores, guides, fixtures
* Figures are indicative; enable analytics integration to surface live reporting.
Ad Products & Specifications
Standard Display (IAB)
| Placement | Sizes | Notes |
|---|---|---|
| In-content / Sidebar | 300×250, 336×280 | High viewability; ideal for performance. |
| Premium Rail | 300×600, 160×600 | Strong attention on desktop. |
| Top / Mid / Bottom | 728×90, 970×90, 970×250 | Leaderboard & billboard for reach. |
| Mobile anchors | 320×50, 320×100 | Optimized for mobile experience. |
Native & Sponsorships
- Article Sponsorship: branded intro/outro, in-article native unit, logo lockup, optional CTA.
- Branded Section / Takeover: page-level skin (CSS safe), premium header slot, contextual units.
- Newsletter / Alerts (if enabled): sponsor line + native card.
Creative Guidelines
- Max file weight: Display ≤ 150 KB (per creative); HTML5 polite load recommended.
- Animation: ≤ 15 s, 3 loops max; avoid flicker & flashy strobing.
- Click-through URL: include utm_source, utm_medium, utm_campaign.
- Tracking: 1× impression pixel + click URL acceptable if policy-compliant.
Brand Safety & Policy
- Compliant with Google Publisher Policies and AdSense Program Policies.
- No deceptive UI (fake buttons/system alerts), no auto-sound, no malware or cloaking.
- We maintain a family-safe editorial standard around football content.
- ads.txt present
Rate Card (Indicative)
| Product | Pricing Model | From | Notes |
|---|---|---|---|
| Standard Display | CPM | $3 – $8 | Run-of-site; geo/language targeting available. |
| Premium Display | CPM | $10 – $18 | High-viewability placements. |
| Article Sponsorship | Fixed | $350+ | Branded intro/outro + native block. |
| Section Takeover | Fixed / CPM | $900+ | Skin + premium header; limited inventory. |
* Final quotes depend on flight dates, targeting, seasonality, and volume commitments.
Process, Tracking & Reporting
Lead Times
- Display: 2–3 business days before launch.
- Native/Sponsorship: 5–7 business days for creative & editorial review.
Tracking
- UTM parameters on click URLs recommended.
- Impression pixel supported (policy-compliant only).
- JS trackers may be restricted due to privacy/consent.
Reporting
- Delivery: weekly summaries, end-of-flight wrap reports.
- Metrics: impressions, clicks, CTR; viewability on premium where applicable.
Payments
- Pre-payment for first-time advertisers; NET-15/30 for approved accounts.
- Invoice in USD or CAD; wire / card available.
Brand Assets
Use the official logos and color palette below. Do not alter aspect ratio or modify colors.
Primary Palette
- Neon Blue: #22D3EE
- Base 900: #0B1220
- Base 800: #111827
Usage
- Minimum logo clear space: “X” equal to logo mark height.
- Do not rotate, skew, or apply drop shadows to logo.
Ad Policy & Editorial Standards
- We comply with Google Publisher Policies and AdSense Program Policies.
- No illegal streams, piracy, or circumvention tools; we do not host copyrighted broadcasts.
- Clear sponsorship disclosures; native content is labeled “Sponsored”.
- Respect for user privacy: see our Privacy Policy and Cookie Policy.
Contact
For proposals and bookings, include your flight dates, targeting, and creative specs.